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《经济日报》近日报道,上海市工业发展咨询公司董锡健认为,知识经济时代企业策划与包装有八种趋势: 一、“融资”长期以来是企业经济活动中的“主攻目标”,而今逐渐被“融智”所替代。“融智”将成为世纪之交企业的重要任务。 二、今后的市场、商品、消费热点(卖点)都可能是组合而成的,配合、互补、合作皆成为趋势。一个地区的发展,不一定“万事俱备”,完
“Economic Daily” recently reported that Shanghai Industrial Development Consulting Company Dong Xijian believes that there are eight trends in corporate planning and packaging in the era of knowledge-based economy: First, “financing” has long been the “main target” of corporate economic activities, and is gradually being “ Integral to wisdom is replaced. ”Smartness" will become an important task for companies at the turn of the century. Second, the future market, commodities, consumer hotspots (selling points) may be a combination of, and cooperation, complementarity, and cooperation have become trends. The development of a region may not necessarily be “prepared for everything”.