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作为设计的根本点,商品→消费者←包装装潢是一个整体,也是设计的全过程。商品的包装装潢是作为实用的象征和标记,是以美的形式附于商品的一种重要因素性之一,美在这里从属于物质性商品,包装装潢设计中的美同设计中其它因素和谐统一,它的唯一目的,是为满足消费者的物质需求和审美需要而存在,设计者不可舍此而强调艺术美的个性和个人的偏好,包装装潢不同于纯艺术作品的特征之一,便是艺术作品通过典型表现一般,通过个性表现共性,而商品包装设计者均以多数人的非个性的创作为单位,客观地为大众服务。设计成品是大量化的机械生产,并受商业性质的制约,设计者所追求的是设计中的
As a fundamental point of design, product → consumer ← packaging and decoration is a whole, but also the whole process of design. Packaging and decorating of goods is a practical symbol and mark, and is one of the important factors attached to the merchandise in the form of the United States. Here the United States is subordinate to the harmonious unity of the other elements in the design of the material and the packaging and decoration , Its sole purpose is to meet the material needs of consumers and aesthetic needs exist, designers can not afford to emphasize the beauty of the art of the individual and personal preferences, packaging and decoration is different from the pure art of one of the characteristics is the art Works through the typical performance in general, through the characterization of common expression, and product packaging designers are the majority of non-personality creation as a unit, to serve the public objectively. Design finished product is a large number of mechanical production, and by the commercial nature of the constraints, designers are pursuing the design