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对于营销策划,最恐怖的不是有强劲的对手,而是漫无目标的自说自话。“你的策略将会得到什么结果,取决于另一个或者另一群有目的的行动者。”这就是博弈论的观点,策划的价值就在于遵循博弈的原则,充分关注对手,在活力对抗中,做得更精确、更主动、更积极,以此降低风险,加大胜算,这也是精细化营销的精神。本文就是从应对竞争的角度来讨论新产品上市的,精细也就体现为“针对”。
For marketing planning, the most horrible is not a strong opponent, but aimless self-talk. “Your strategy will get what result depends on another or another group of purposeful actors. ” This is the view of the game theory, the value of planning is to follow the principle of the game, full attention to the opponent, in the vitality of confrontation In the more accurate, more proactive and more proactive, in order to reduce the risk and increase the chances of winning, which is the spirit of fine marketing. This article is from the perspective of competition to discuss the listing of new products, fine will also be reflected as “for ”.