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公交移动电视是户外媒体和电视媒体结合的产物。它的诞生弥补了人们在户外获取信息和资讯的空白。无论是公交车、出租车还是轨道交通工具上,人们可以随时随地观看电视节目。这样的视听资源对于传媒产业经营者和移动受众都具有强烈的吸引力。但移动电视也存在自己固有的限制,本文试从移动电视种种特殊的限制条件入手,分析其节目定位,希望能够为移动电视的发展提供有益的参考。
Bus Mobile TV is a combination of outdoor media and television media. Its birth has made up for the gap in people’s access to information and information outdoors. Whether it’s a bus, taxi or rail vehicle, people watch TV shows anytime, anywhere. Such audiovisual resources have strong appeal to media industry operators and mobile audiences. However, mobile TV also has its own inherent limitations. This article attempts to start with the special limitations of mobile TV and analyzes its positioning in the hope of providing a useful reference for the development of mobile TV.