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推动中国文化“走出去”是迎合全球化浪潮的必然,是繁荣中华文化和世界文化的必然,是实现国家富强民族振兴的中国梦的必然。与此同时,我们也面临文化产业自身发展和数字网络环境发展的挑战。文化产业发展创新不足。第一,文化产品的原创力不足。近几年文化商业气息过于浓郁、文化创作领域人心浮躁,加上国内的内容审查制度还不够完善,导致我国文化产品缺乏原创性。第二,文化产
Promoting Chinese culture “going out” is an inevitable response to the tide of globalization and an inevitable result of prosperity of Chinese culture and world culture. It is an inevitable result of realizing the dream of rejuvenating the nation in a prosperous and strong nation. At the same time, we are also facing the challenges of the development of the cultural industry and the development of the digital network environment. Cultural industry lack of innovation. First, there is not enough original creativity in cultural products. In recent years, the atmosphere of cultural business is too rich, people in the field of cultural creation impetuous, coupled with the domestic content censorship system is not yet perfect, resulting in the lack of originality of our cultural products. Second, cultural production