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《蓝海策略》一书是2005年最畅销的管理书,收集了世界很多企业实际案例,来阐述企业如何开创无人竞争之蓝海,脱离血腥竞争之红海。这是一本结构严谨、叙述清晰、简单易懂、实例验证、具可操作性之好书,值得国内企业界管理者深入研读。此书自出现以后,韩国总统及LG公司已指定为领导人必修的知识,台湾地区也有很多的政治和企业精英投入这一波的蓝海风潮,几乎
Blue Ocean Strategy is the best-selling management book in 2005, collecting practical cases from many companies in the world to illustrate how enterprises can create a blue ocean without competition and a bloody competitive Red Sea. This is a well-structured, narrative clear, easy to understand, example validation, practical book, it is worth the domestic business managers in-depth study. Since the book appeared, the South Korean President and LG Company have appointed the required knowledge of the leaders. In Taiwan, there are many political and business elites who have devoted themselves into this wave of blue ocean. Almost