春风又绿“白云山”──广州白云山中药厂梅开二度纪事

• 作 者: 黄每裕
• 出 处: 中国药业
• 发表日期: 2004年期
• 关键词: 广州白云山 中药厂 白云山人 绞股蓝总甙 营销主管 消炎利胆片 营销经理 创新营销 营销手段 板蓝根颗粒

一年前，记者曾采访过广州白云山制药股份有限公司三大支柱企业之一的白云山中药厂，报道了这家著名国企狠抓改革、勇拓市场，摆脱亏损困境，实现扭亏为盈的事迹，引起了国内医药界乃至社会各界的关注。时隔一载，历史刚刚跨进一个新世纪，他们是否还在继续前进，为“入世”作

A year ago, the reporter interviewed Baiyun Mountain Chinese Medicine Factory, one of the three pillar enterprises of Guangzhou Baiyunshan Pharmaceutical Co., Ltd. and reported that this famous state-owned enterprise paid close attention to reform, brazenly expanded the market, got rid of losses and realized profitability Deeds, aroused the concern of the domestic pharmaceutical industry and even the community. After a lapse of one time, history has just stepped into a new century. Are they still moving forward for the purpose of “joining the WTO?”