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对汽车工业来说,80年代有一个糟糕透顶的开端。1979年伊朗爆发革命,美国使馆被占领。接着,两伊战争爆发,兵锋所过,一片废墟。汽车工业最肥沃的“粮田”——海湾地区,如今硝烟弥漫,凶吉难卜。国际油价如脱缰的野马,一路狂涨、在81、82年高达36美元一桶(对比一下,98年国际原油价格是12美元一桶)。残酷的现实,迫使美国国会立法,强制各汽车公司降低产品油耗。在油价飞涨、经济危机的打击下,欧美汽车工业如秋风中的枯叶,不知何日重见生机。与之相反,日本汽车异军突起,短短数年间超赶欧美,力夺全球汽车产量桂冠。他们是这个十年真正的胜利者。 但欧美汽车业毕竟有百年历史,根深枝繁;一旦环境改善,便如枯木逢春,生机再现。这其中最引人注目的,莫过于充莱斯勒公司起死回生的故事,和由此成为全美英雄的李·艾可卡。下面我们就讲讲这十年中值得回忆的汽车、人物和故事。
For the automotive industry, there was a terrible start in the 1980s. In 1979, a revolution broke out in Iran and the American embassy is occupied. Then, the Iran-Iraq War broke out and the fronts of the soldiers crossed. The most fertile “grain field” in the automotive industry - the Gulf area, is now filled with smoke, it is difficult to blame. International oil prices, such as the wild horse, have soared. They have reached 36 US dollars a barrel in 81 and 82 years. (For comparison, the international crude oil price in 1998 was 12 US dollars a barrel). Cruel reality forced the U.S. Congress to legislate to force auto companies to reduce fuel consumption. With soaring oil prices and the economic crisis, the European and American automobile industries, such as the fall leaves in the autumn, I do not know how to return to life. In contrast, Japanese cars have risen suddenly and have overtaken Europe and the United States in a few short years, claiming the world’s highest car production laurel. They are the real winners of this decade. However, Europe and the United States have a hundred years of history in the auto industry, and their roots are deeply rooted; once the environment is improved, it will be like a dead wood, and life will reappear. One of the most compelling examples of this is the story of the resurrection of the company, Les Lee, and Lee Aikeka, who became the national hero. Here we will talk about cars, people and stories worth remembering in this decade.