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通过研究,全面梳理和掌握内蒙古旅游产业资源和开发现状,发现内蒙古旅游资源在开发、利用和保护方面存在的问题,为政府制定相关政策提供依据,为企业制定发展战略提供参考。同时根据内蒙古草原旅游产业的发展现状,着重从旅游营销的角度出发,发现其在营销战略和战术方面存在的问题,提出相应提升草原旅游竞争力的营销策略,着重研究网络营销策略的影响。
Through researching and comprehensively sorting and grasping the resources and development status of tourism industry in Inner Mongolia, this paper finds out the problems in the development, utilization and protection of tourism resources in Inner Mongolia, provides the basis for the government to formulate relevant policies and provides a reference for enterprises to formulate their development strategies. At the same time, according to the present situation of tourism development in grassland of Inner Mongolia, this paper focuses on the problems of marketing strategy and tactics from the point of view of tourism marketing, puts forward the corresponding marketing strategies to promote tourism competitiveness of grassland, and focuses on the influence of network marketing strategy.