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围绕传媒企业进入资本市场、传媒的重组购并等经济活动,将成为行业发展的主流。 2002年12月,中国传媒业和企业界的两大巨头走到了一起:上海的文新报业集团及其所属的上海星期三报社,向江苏的上市公司春兰(集团)公司,转让上海星期三报业经营有限公司部分股权。作为文新报业集团旗舰之一的《文汇报》与春兰(集团)公司,就今后的发行、广告等方面开展全方位合作。这就如坐标中的一个点,在媒体与资本的坐标系中,将媒体与资本结合已形成的轨迹,又提升了一个幅度,也让人们的眼球再次聚焦在资本与传媒联姻的
Around the media companies to enter the capital market, the media, restructuring and mergers and acquisitions and other economic activities, will become the mainstream of the development of the industry. In December 2002, the two giants of the media and business sectors of China came together: Shanghai’s Wenxin Press Group and its affiliated Shanghai newspaper Wednesday dispatched Shanghai’s Chunlan (Group) Corporation, a listed company in Jiangsu, to Shanghai’s Wednesday newspaper Part of the shares of operating limited company. As one of the flagship newspapers of Wenxin Press Group, Wen Wei Po and Chunlan (Group) Company carry out all-round cooperation in terms of distribution and advertising in the future. This is like a point in the coordinate system. In the coordinate system of media and capital, the combination of the media and capital has formed a new trajectory that has also brought about an increase in the scope of people’s attention again in the marriage of capital and the media