京东众筹:草根逆袭神器如何孵化梦想——访京东金融副总裁金麟

• 作 者: 罗小清 韩松 闵文文
• 出 处: 当代金融家
• 发表日期: 2016年Z1期
• 关键词: 金麟 市场占有率 副总裁 行业走向 私募股权融资 军众 领先优势 空气净化器 试水 个人投资者

京东众筹,本身就是一个逆袭神话。2014年7月,继阿里巴巴和百度之后,京东金融成为第三家进军众筹领域的互联网巨头。上线一年多来,后来居上的京东金融在产品众筹领域以过半的市场占有率稳居行业第一,而作为首家试水股权众筹的互联网企业,京东金融在该领域也已建立了独占鳌头的领先优势,并引领行业走向规范。

Jingdong crowdfunding itself is a counter-attack myth. In July 2014, Jingdong Finance became the third Internet giant to enter the crowdfunding field following Alibaba and Baidu. On the line for more than a year, Jingdong Finance, which has come from the top ranks No.1 in the industry in terms of product crowdfunding market share. As the first Internet company to test equity crowdfunding, Jingdong Finance has also established itself as the leader in this field The leading edge, and lead the industry to regulate.