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面对全球金融危机的冲击,巴陵石化公司查找差距树立标杆,商情分析把握脉络,精耕细作优化营销,拓宽淡季销售市场,取得了主动,创造了较大效益。今年一季度,在金融危机进一步冲击、炼化企业开工明显不足的严峻形势下,巴陵石化提升应对和驾驭市场能力,各装置基本实现满产满销,一批产品成为同类产品市场的风向标,化工板块保持赢利,优化大宗化工原料采购创效逾1000万元。巴陵石化公司主管营销的副总经理李大为说:“在复杂多变的市场形势下,我们必须坚持推行标杆管理,统筹两个市场、两种资源,在精耕细作上下工夫,力求效益最
Facing the impact of the global financial crisis, Baling Petrochemical Company set a benchmark in finding gaps. Business analysis grasped the context, intensively optimized marketing, and broadened sales in the off-season market. It has taken the initiative and created greater benefits. In the first quarter of this year, under the grim situation of further impact of the financial crisis and apparent lack of start-up of refining and chemical enterprises, Baling Petrochemical Co., Ltd. enhanced its ability to cope with and control the market. The devices basically achieved full sales and full sales. A batch of products became the benchmark for similar products, Chemical sector to maintain profitability, optimization of bulk chemical raw materials procurement more than 10 million yuan. Li Dawei, deputy general manager of marketing at Baling Petrochemical Company, said: ”In a complex and ever-changing market, we must stick to benchmarking and co-ordinate two markets and two resources to work hard and strive for efficiency