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《影响力营销》一书指出,“影响力”是对受众“注意程度”的反映;“影响力”是受众“注意力质量”的反映,媒介影响力是媒体对受众的思想和行动所起的作用。针对主持人影响力的研究,高贵武教授指出:“主持人的影响力是指主持人对他人(包括观众、广告商及社会大众)的某种控制作用,其包含的内容应该既包括主持人的社会影响力或社会效益,也包括其经济影响力或经济效益。”本文主要探究如何提高广播电视主持人的影响力。
“Influence Marketing” a book that “influence” is a reflection of the audience “attention level ”; “influence ” is a reflection of the audience “attention quality ”, the media influence is the media The role of the audience’s thoughts and actions. According to the study of the influence of the host, Professor Gao Guwu points out: “The influence of the host refers to the host’s control over others (including the audience, the advertisers and the public), and the content of the host should include both the host People’s social influence or social benefit as well as their economic influence or economic benefit. ”This article mainly explores how to enhance the influence of radio and television host.