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2014年8月,习近平在《关于推动传统媒体和新兴媒体融合发展的指导意见》(以下简称为《指导意见》)中强调,推动传统媒体和新兴媒体融合发展,要遵循新闻传播规律和新兴媒体发展规律,强化互联网思维,坚持传统媒体和新兴媒体优势互补、一体发展,坚持先进技术为支撑、内容建设为根本,推动传统媒体和新兴媒体在内容、渠道、平台、经营、管理等方面的深度融合,着力打造一批形态多样、手段先进、具有竞争力的新型主流媒体,建成几家拥有强大实力
In August 2014, Xi Jinping emphasized in his Guiding Opinion on Promoting the Convergence and Development of Traditional and New Media (hereinafter referred to as the Guiding Opinion) that to promote the integration of traditional media and emerging media, we must follow the rules of media communication and the emerging media Develop the law, strengthen the Internet thinking, adhere to the traditional media and emerging media complement each other, develop together, adhere to the advanced technology as the support, content construction as a fundamental, to promote the traditional media and emerging media in terms of content, channel, platform, management, management depth Integration, strive to create a number of diverse forms, advanced means and competitive new mainstream media, built a few have a strong strength