论文部分内容阅读
伴随着PC端数字营销泡沫虚热,2013年对于大数据营销而言是很现实残酷的一年。品牌的精准营销更多的集中在诸如百度、腾讯、阿里巴巴等大型数据平台,作为营销补充的第三方数据优化服务商,需要更好认清自身优劣势,在程序化购买大方向基础上,敢于去变。因而,伴随着移动互联网发展带来大量机会,2013年3月开始,随视传媒开始将更多的精力放在这一市场上。透过借助微信公众平台把线下的消费者与互联网实现连接,帮助品牌在移动领域打造一系列线上线下、传统商务电子化系列解决方案,从而帮助品牌更好的把线下实体店铺资源最大化拉动进驻电子商务平台,实现传统渠道与电子商务共生互利的目的。
With the downturn in the digital marketing bubble on the PC side, 2013 was a cruel year for big data marketing. Accurate brand marketing more focused on such as Baidu, Tencent, Alibaba and other large data platforms, marketing as a supplement to third-party data optimization service providers, need to better understand their strengths and weaknesses, based on the general direction of programmatic purchase, Dare to change. Therefore, with the development of mobile Internet brings a lot of opportunities, with the beginning of March 2013, with the media began to put more energy on this market. By using the WeChat public platform to connect offline consumers with the Internet, the company helps brands create a series of online and offline solutions in the mobile field, helping them to maximize their offline physical store resources Driven stationed e-commerce platform to achieve the traditional channels and e-commerce symbiotic mutual benefit purposes.