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在以14亿美元的增发股票买下了分众传媒以户外数字广告为主的核心业务后,曹国伟留给了人们更多好奇:要知道,分众是中国最大的户外视频广告运营商,当他手握新浪和分众这两手好牌,又终于能靠自己的意志出牌,他能赢多大?没人能够肯定。但至少,与分众的合并增强了新浪的实力,让这家新媒体公司的业务不再仅仅装在原有的一个篮子里面,从而极大地增加了抵抗风险的能力。
After purchasing the core business of Focus Media, which focuses on outdoor digital advertising, with 1.4 billion U.S. dollars of additional shares, Cao Guoli has given people more curiosity: you know, Focus is the largest outdoor video advertising operator in China. When his hand Hold Sina and Focus these two hands a good hand, and finally be able to play by their own will, how much he won? No one can be sure. But at least, the merger with the Focus increased Sina’s strength, leaving the new media company’s business no longer housed in the same basket alone, greatly increasing its ability to resist risks.