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舆论宣传是党的宣传阵地中的重要组成部分。强化舆论宣传的针对性,扩大舆论宣传的影响力,是所有新闻媒体都在认真思考并力求得到解决的问题。应该坦言,我们强调要增强舆论宣传的针对性,不仅是舆论宣传自身政治属性约束的原因,也是增加感染力、扩大影响力的必然要求,在多种媒体竞争激烈的今天,自然也是生存需求的必然选择。当滚动的社会潮流和缤纷的社会现象展示在我们面前的时候,舆论宣传的取舍、褒贬与扬弃,都与自身的针对性息息相关。增强舆论宣传的针对性,必须要有全局意识。所谓舆论宣传的全局意识,就是体现党的意志同反映人民群众的心声统一起来。江泽民同志指出,舆论导向正确,是党和
Media publicity is an important part of the party’s propaganda position. Strengthening the pertinence of media publicity and expanding the influence of media publicity are issues that all news media think hard and seek to solve. It should be said frankly that we emphasize that the pertinence of publicity propaganda should be enhanced not only because public opinion advocates its own political attributes but also as a necessary requirement for increasing its appeal and expanding its influence. Today, with the intense competition in various media, it is naturally also a demand for survival inevitable choice. When the rolling social trends and colorful social phenomena are displayed before us, the media’s publicity choices, judgments, and sublation are closely related to their own pertinence. To enhance the pertinence of media publicity, we must have a global awareness. The so-called global awareness of media publicity is the unification of the will of the party and the voices of the masses of the people. Comrade Jiang Zemin pointed out: It is the party and the government that leads the public opinion correctly