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社会经济的快速发展,促使计算机网络技术和信息技术也得到了良好促进和大力的应用,随着各种移动终端和计算机系统的广泛应用,流动的信息数据的总量正在成倍增加,而大数据就是指在网络中留下来的大量数据和信息。在新闻报道中,利用大数据手段进行分析和判断,能够有效提高新闻的真实性,而且还可以对新闻的发展趋势进行分析预测,使人们能够通过多媒体设备对新闻进行个性化设置和推送,促使数据信息更加透明,而且还能够在网络上与社会人群进行有效的沟通和交流,提高了新闻报道的互动性。针对大数据时代中新闻报道的特点进行分析,并对大数据在新闻报道中的有效运用进行研究,希望能够促进大数据在新闻报道中的普遍应用。
The rapid social and economic development has prompted the computer network technology and information technology has also been a good promotion and strong application, with a variety of mobile terminals and computer systems widely used, the total amount of mobile information is doubled, and large Data refers to a large amount of data and information left in the network. In the news reports, the use of big data means for analysis and judgment, can effectively improve the authenticity of the news, but also can predict the development trend of the news, so that people can press the multimedia device to personalize and push the news, prompting Data information is more transparent, but also can effectively communicate and exchange information with the community on the Internet and improve the interactive news coverage. According to the characteristics of news reports in the era of big data, this paper studies the effective use of big data in news reports and hopes to promote the widespread application of big data in news reports.