论文部分内容阅读
早在1992年,小平同志就高瞻远瞩地指出:“要创出我们中国自己的名牌,否则就要受欺侮。”岁月流转,名牌实施战略逐渐成为中国经济发展的热点。时至今日,“企业创名牌,产品争一流”的呼声更是一浪高过一浪。“名牌是财富,是国家、民族的象征,是市场的宠儿”等诸多关于名牌重要性的文字频频出现报端,名牌也逐渐为万千企业家重视。然而,名牌怎样去创,创出后又如何去保持和提高呢?其间生出的种种问题不能不引起我们沉重的思考。名牌,是到了和企业说说心里话的时候了。
As early as in 1992, Comrade Xiaoping pointed out in a far-sighted way: “To create our own brand name in China, we must be deceived.” “The passage of time, the brand implementation strategy has gradually become a hot spot for China’s economic development.” Today, the cry for “corporate brand names, products first-class ” is a wave higher than a wave. “The famous brand is wealth, a symbol of the country and nation, is the darling of the market,” and many other words concerning the importance of brand names appear frequently in the newspapers, and brand names are gradually being taken seriously by thousands of entrepreneurs. However, how does the brand name go into creation and how can it be maintained and improved after it is created? The problems that arise during this period cannot but arouse our heavy thoughts. The brand name is the time to talk to the enterprise.