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像历届车展一样,每次车展所弘扬的主题截然不同。本届上海车展主题为“科技领先,服务至上,引领未来”,一下子跳出了单纯以“科技”或“市场”作为主打的车展主题范畴。 看车展也同理,参观车展的朋友尽管很多,但每个人会有着他们与众不同的理解和认识,这恐怕也是车展久盛不衰的一个原因吧。 在刚刚结束的第十届上海车展上,人们似乎感觉到了许多与历届的不同,比如,车模不仅单纯的在新车前摆出各种POSE,更展现她们的技艺、才能,表现与汽车不同的沟通与认知;展台,不再是商业化的各种本能展示,而更多了一些人性化的设置;厂家,不再限于新闻发布会和现场游戏,而开始了一些别出心裁的运作——吉利汽车找到了第10万辆汽车的买主、北京现代把第一万辆汽车车主召集在展台前做秀、福美来设置了摄影作品大赛等等…… 所有这一切,向观众们传递着这样一个信息,伴随着汽车市场的一步步深入,汽车文化将越来越繁荣。
Like the previous auto show, the theme of each car show is very different. The theme of this year’s Shanghai Auto Show is “leading technology, service-oriented, leading the future,” all of a sudden out of a simple “technology” or “market” as the main theme of the auto show theme. Look at the auto show is the same reason, although a lot of friends visit the auto show, but everyone will have their own different understanding and awareness, which I am afraid it is also a reason for the auto show lasts. At the just-concluded 10th Shanghai Auto Show, people seem to feel a lot different from the previous ones. For example, car models not only display various POSE in front of a new car, but also demonstrate their skills, talents and different communication with the car And cognitive; booth, is no longer a commercial demonstration of instinctive, but more user-friendly settings; manufacturers, no longer limited to press conferences and live games, and began some ingenious operation - Geely Automobile Found the buyer of the 100,000th car. Beijing Hyundai convened its 10,000th car owner to show at the booth, and the United States and the United States set up a photographic contest, etc. All this sent a message to the audience, accompanied by With the car market step by step, car culture will be more and more prosperous.