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1996年国庆节后,正是中共中央召开十四届六中全会研究社会主义精神文明建设的时候,新闻界报道的海尔集团“送万场电影下乡让广大农民免费看新片”的事情,正对当时的大气候。看得出来,这件事情明显是紧随着中宣部倡导的“送文化下乡”的思路而来的,特别是“给种粮食的人送精神食粮”这句比喻,更给人们留下了深刻的印象。送电影下乡的场面,新华社记者张荣大有很详细的介绍:青岛海尔冰箱股份有限公司去年
After the National Day in 1996, when the Central Committee of the Communist Party of China convened the Sixth Plenary Session of the 14th Central Committee to study socialist spiritual civilization construction, the Haier Group reported that the Haier Group “sends the movie to the countryside to allow the masses of farmers to watch new films for free.” Against the great climate at that time. Obviously, this matter has obviously followed the idea of “transmitting culture to the countryside” advocated by the Central Propaganda Department, especially the metaphor of “giving people spiritual food for the people who grow grain”. A deep impression. Sending movies to the countryside, Xinhua News Agency reporter Zhang Rongda has a detailed introduction: Qingdao Haier Refrigerator Co., Ltd. last year