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九月的杭州,空气里散发着浓郁的桂花幽香,我漫步在繁华的延安路,在众多的商店、众多的广告、众多的人群中浏览市容,突然我的视线设远处一幅广告吸引住了,它在“动”我走近去看,是“达美活性乳”路牌广告,(图一)很新颖,我们常见的路牌广告是平面的,静止的,这幅路牌广告却是立体的、转动的。以一瓶巨大的活性乳和风车模型构成该产品的商标镶嵌在广告牌上,通过电流,活性乳的风车商标在绘以蓝天白云的背景下,不断的转动着,既突出了商品,又突出了商标,画面优美富有意境,给人一种与众不同的新鲜感——活性乳在活动。
September in Hangzhou, the air exudes a rich fragrance of sweet-scented osmanthus, I walk in the bustling Yan’an Road, in many shops, numerous ads, many people browsing the city, suddenly my sight set a distant advertising to attract It is “moving” I approached to see, is “Delta active milk” street advertising, (Figure 1) is very new, our common street advertising is a flat, still, this street advertising is three-dimensional , Turning. With a huge bottle of active milk and windmill model constitutes a trademark of the product embedded in the billboard, through the current, active milk windmill logo painted in the background of blue sky and white clouds, constantly rotating, both highlighted the goods, but also prominent The trademark, beautiful picture with rich mood, giving a distinctive freshness - active milk at the event.