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无论何时何地,上至五千年前中国历史,下至几千年后的中国未来,中国语言文化一直都是博大精深,它对于一个国家又或是一个民族本质特征的对外体现都起着关键性的引导作用。它常常一语多意,令人诧异。而现今,在设计艺术领域,却很少有人从图形或者是视觉传达这个语言角度去探寻我们中国的语言文化。探索它能在广告设计、包装设计以及标记设计等等方面的应用研究。而本文将以此立题,从语言文化、人文价值等方面加以分析,把语言文化的精神内在尽力的表达出来。同时通过视觉传达设计的有关作品所凸显它所蕴含的生命之美,艺术之美。并且通过视觉传达设计对中国语言文化的传统及现代所展示出的不同意义进行刻写。将中国语言文化转化成具有民族特色的现代视觉“作品”。
No matter when and where, from the Chinese history up to 5000 years ago, to the future of China after thousands of years from now on, Chinese language and culture has always been profound and profound. It manifests itself both as an outward manifestation of the essential characteristics of a country or a nation The key guiding role. It often surprises. Nowadays, few people in the field of design art explore the language and culture of China from the perspective of graphics or visual communication. Explore what it can do in advertising design, packaging design and marking design and so on. This article will take this issue, from the language and culture, human values and other aspects to be analyzed, the spirit of language and culture within the best expression. At the same time, through the visual communication of design related works, it highlights the beauty of life it implies and the beauty of art. Through the visual communication design, the different meanings shown by the traditions of Chinese language and culture and by modern times are inscribed. Transforming Chinese language and culture into modern visual “work” with national characteristics.