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从50年代末开始,富士开始进入美国市场,在长达40多年的时间里,富士在美市场不断拓展,取得了巨大的成功。纵观富士在美市场拓展的整个过程,可以清楚的发现其市场策略针对产品生命周期不同特点,充分利用了不同营销方案,从而最大限度地在各种外部因素下,取得了良好的效果。一个公司的竞争战略应有別于竞争对手,正是为了保持这种差异。富士加强了在研发、制造、市场开发和对顾客需求快速反应等方面的投入,并由此构造了自己的核心竞争
From the late 1950s, Fuji began to enter the US market. For more than 40 years, Fuji has been expanding its market in the United States and achieved great success. Throughout the Fuji in the United States to expand the market process, we can clearly find its marketing strategy for different product life cycle features, take full advantage of different marketing programs, so as to maximize the various external factors, and achieved good results. A company’s competitive strategy should be different from its competitors, precisely to keep that difference. Fuji strengthened its R & D, manufacturing, market development and rapid response to customer needs and other inputs, and thus construct their own core competition