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视听新媒体有着传统媒体无可比拟的便捷、多样的受众体验,其发展势头不可阻挡,渐渐成为视听市场重要的服务主体。2013年6月14日,国家新闻出版广电总局发展研究中心在北京举行《中国视听新媒体发展报告(2013)》发布会,报告显示,“2011贏2012年,商业视听新媒体发展成为一支媒体新军,形成与广电媒体的竞争,市场份额在新媒体领域占据主要地位。”“商业新媒体正在获得更高的社会认同和媒体价值。”而在这场传统媒体与新媒体的交融间,新闻编辑的含金量无疑正在提升,其竞争力更加明显。
With a convenient and diverse audience experience unparalleled in traditional media, the new audiovisual media has enjoyed an irresistible momentum of development and has gradually become an important service body in the audiovisual market. On June 14, 2013, the State Administration of Press, Publication and Broadcasting, Development and Research Center held a press conference on the development of China’s audiovisual new media (2013) in Beijing. The report shows that in 2011 2012, commercial audio-visual new media developed into a The new army of media has formed the competition with radio and television media, and the market share occupies the main position in the new media. “” Commercial new media is gaining higher social recognition and media value "In this traditional media and new media The blending of the news editor’s gold content is undoubtedly improving, its competitiveness is more obvious.