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体育消费行为是大众享用体育产品和体育服务的一系列活动,它既是一种社会现象,又是一种渗透力极强的经济活动。首先,大众体育消费要受到价值观念的影响。目前,“花钱买健康”观念已渐形成。其次,大众体育消费在具体的环境中完成。不同经济收入、不同文化背景、不同社会地位等,都会使体育消费层次、方式呈现出多元化的趋势。再有,大众体育消费属于经济活动的环节之一,对整个社会经济发展具有强大的推动力。这种推动力将通过以下三个方面具体表现出来。第一,人们日益增长的体育消费需求,能刺激社会再生产,拉动经济增长,缓解失业,提高社会的整体程度。第二,大众体育消费可以满足不同层次人们的自下而上需要、享受需要和发展需要,为人类的全面发展创造了条件,从而为推动社
Sports consumer behavior is a series of activities that the public enjoy sports products and sports services. It is both a social phenomenon and an extremely penetrating economic activity. First, mass sports consumption is influenced by values. At present, the concept of “spending money on health” has taken shape. Second, the mass sports consumption in a specific environment to complete. Different economic income, different cultural backgrounds, different social status, etc., will make the level of sports consumption, the way presents a diversified trend. Moreover, mass sports consumption is one of the links of economic activity, which has a powerful impetus to the entire social and economic development. This driving force will be demonstrated through the following three aspects. First, people’s growing demand for sports consumption can stimulate social reproduction, stimulate economic growth, ease unemployment and raise the overall social level. Second, mass sports consumption can satisfy the bottom-up needs of people at different levels, enjoy the needs and development needs, and create conditions for the all-round development of mankind,