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黄升民:中国传媒大学广告学院院长上榜理由:“传媒产业化”的布道者与推动者2005年,黄升民提出了传媒市场已由大众化到分众化再到“碎片化”,以及在跨入“分散的理性主义时代”的2006年,区域性、专业性和互动性的媒体将迎来契机的新观点。媒体的高度分化在于消费者的异质化,而
Huang Shengmin: Dean, School of Advertising, Communication University of China Reason for Listing: Evangelist and Promoter of “Media Industrialization” In 2005, Huang Shengmin pointed out that the media market has changed from popular to subdivision to “fragmented” Decentralized and rationalist era "in 2006, regional, professional and interactive media will usher in a new point of view. The high degree of differentiation of the media lies in the heterogeneity of consumers