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国庆、“双11”、圣诞、元旦、春节都过去了,情人节眼看也不远了。传统的、舶来的、政策的、人造的节日,有些是节气,有些是图腾,有些干脆就是以情感之名行消费之欢。而情感的功利贩卖,正是流行的消费主义——消费不仅是一种生活必需,更是一种情感依托。在消费中,人们获得强烈的心理满足感。在这个时代,物质消费本身就是一种感情,如《旧制度与大革命》中托克维尔所说:“不惜一切代价发财致富的欲望、对商业的嗜好、对物质利益和享受的追求,成为了最普遍的感情。”
National Day, “Double 11”, Christmas, New Year’s Day, Spring Festival are over, Valentine’s Day is not far away. Something traditional, exotic, policy, man-made festivals, some are solar terms, some are totems, and others are simply consumer feelings in the name of emotions. The sale of emotional profit, it is popular consumerism - consumption is not only a necessity of life, but also an emotional support. In consumption, people get a strong sense of psychological satisfaction. In this era, material consumption is itself an emotion, as Tocqueville said in the Old System and the Great Revolution: “The desire to get rich at all costs, the preference for business, the pursuit of material gain and enjoyment, become The most common feelings. ”