论文部分内容阅读
由于我国少儿图书出版的低门槛、高利润,各家出版社蜂拥而入,全国将近600家出版社中,500多家出版社涉及少儿图书出版业务,少儿图书出版繁荣发展,成了拉动中国出版上行的“领涨力量”[1]。伴随着繁荣,少儿图书出版也出现了各种问题——跟风、抄袭、内容低俗、图书质量低下等现象层出不穷。Sandvik Innovations LLC(Sandvik创新有限责任公司美国分公司,以下简称Sandvik公司)一直致力于少儿图书的出版销售,并且拥有自己的出版理念和出版模式,让仅有七八个人的分公司年营业额超过800万美元。文章从我国少儿图书出版存在的问题以及Sandvik公司的经营模式两个方面,探讨中国少儿图书出版的学习之路。
Due to the low threshold and high profits of children’s books in our country, various publishers swarmed into the country. Among nearly 600 publishing houses in China, more than 500 publishers involved in children’s book publishing business, and the children’s books were published prosperously and became China’s publishing industry Upside “led the power” [1]. Accompanying prosperity, children’s books also appeared in a variety of issues - follow suit, plagiarism, vulgar content, low quality books and other phenomena after another. Sandvik Innovations LLC (Sandvik Innovations LLC, USA) is dedicated to the publishing and sales of children’s books, and has its own publishing philosophy and publishing model that allows annual sales of just seven or eight individuals to exceed Eight million U.S. dollars. This article explores the learning path of Chinese children’s books publishing from two aspects: the problems in the publishing of children’s books in our country and the operating mode of Sandvik Company.