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国内外著名滨水城市都十分注重水上旅游项目的开发。宁波市区开发水上旅游,不仅能丰富都市旅游的内容,而且也是展示宁波“东方商埠、时尚水都”都市形象的有效载体。本文通过对宁波市区三江水上旅游开发的条件分析,提出水上旅游应与宁波商帮文化相结合,体现宁波地方特色,并从市场定位、水上旅游线路、游船码头以及配套支持系统等方面提出了具体对策。
Well-known waterfront cities at home and abroad have paid great attention to the development of water tourism projects. Ningbo City, the development of water tourism, not only can enrich the content of urban tourism, but also to show Ningbo “Oriental commercial port, fashion water are” an effective carrier of the city image. Based on the analysis of the conditions for the development of Sanjiang water tourism in Ningbo city, this paper proposes that water tourism should be combined with Ningbo Shangbang culture to reflect the local characteristics of Ningbo and to put forward the suggestions from the aspects of market orientation, water tourism route, cruise terminal and supporting system Specific measures.