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2017农历春节前,我国新能源汽车新一轮国家补贴政策正式出台,不仅国补大幅退坡,同时严格控制了地补的比例不得超过国补的50%,如果企业不调整售价,且不给予更多购买优惠。那么据此计算,消费者购买新能源汽车将需要多花4.4万元。从2015年才全面启动的新能源汽车私人消费市场会因为此次的补贴大幅退坡而受到打击吗?作为企业又将如何在“后补贴时代”的市场竞争中立于不败之地?
Before the Spring Festival of 2017, a new round of national subsidy policies for new energy vehicles in our country was formally promulgated. Not only the national subsidies have been greatly reduced, but the proportion of local supplements must not exceed 50% of the national subsidies. If the enterprises do not adjust the selling prices and do not Give more purchase discount. So calculated accordingly, consumers will need to spend 44,000 yuan to buy new energy vehicles. Will the private consumption market for new energy vehicles, which is to be fully launched in 2015, be hit by this massive subsidy decline? As an enterprise, how will it be invincible in the market competition of “subsidizing the era”?