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根据人的记忆规律:一个人在接受某一信息5分钟后只能记忆60%,一天之后只能记忆30%,一周后就只有20%的记忆了。由此可见,昙花一现的广告是很难产生广告效应的,一则广告只有刊登或播放多次,对目标消费者反复刺激,才能累积起一定的广告效果,达到广告的最终目标。反复传播是广告发生效应的主要因素,也是广告的基本属性,可以说历来如此。但是从受众的角度看,噢——你的广告不仅强迫我们看,还要我们对已经知道或不需要的信息一遍一遍地看——从而产生不良情绪。这显然
According to the law of human memory: a person can only remember 60% after receiving a certain message for 5 minutes, only 30% after one day, and only 20% after one week. This shows that the short-lived advertising is difficult to produce advertising effect, an advertisement is only published or broadcast many times, repeated stimulation of the target consumer, in order to accumulate a certain amount of advertising effectiveness, to achieve the ultimate goal of advertising. Repeated transmission is the main factor in the effect of advertising, but also the basic attributes of advertising, we can say that has always been the case. But from the point of view of the audience, oh - your ads are not only forcing us to look, but for us to look at the information we already know or do not need - over and over again - to create negative emotions. This is obviously