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当前,随着生活水平和品质的提高,消费者越来越看重就餐环境。人们去餐馆就餐已经由之前的生理需求为主导向精神需求为主导进行转变。餐饮空间的多元化主题化个性设计是当前社会发展以及消费者精神文化需求多样化所共同导致的一种餐饮空间设计文化发展的趋势和潮流。电影主题餐厅突破了传统餐厅的思维模式,用丰富的文化元素和内涵来使消费者获取更多的附加值,不仅满足了消费者的就餐体验和精神需求,更给餐厅带来了良好的收益使其提升了自身的竞争力。本文以电影餐厅的主题包装设计为例对餐饮空间的主题化设计进行了一定程度的探索和分析,为了使得餐饮文化变得更具创新性和多元化,让我们的就餐空间环境得到更好的改善和创造,更好地满足我们日益增加的精神文化需求。
At present, with the improvement of living standard and quality, more and more consumers value the dining environment. People go to restaurants to eat has been the physiological needs of the former oriented to spiritual demand-led change. Diversified catering space personalized theme design is the current social development and consumer demand for spiritual and cultural diversity led by a combination of Catering Design culture trend of development and trend. Movie theme restaurant broke through the traditional restaurant thinking mode, with rich cultural elements and connotation to enable consumers to get more added value, not only to meet the dining experience and spiritual needs of consumers, but also brought good revenue to the restaurant Make it enhance their own competitiveness. In this paper, the movie restaurant theme packaging design as an example of the theme of the design of dining space to explore and analyze to some extent, in order to make the restaurant culture more innovative and diversified, so that we dining space environment is better Improve and create to better meet our growing spiritual and cultural needs.