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如今,随着现代企业商业竞争数字化、国际化发展程度的日益提高,以互联网、知识经济为代表的商业营销模式呈现出前所未有的丰富。博客营销,作为最时尚的新型营销模式已经引起了现代企业的普遍关注。与此同时,人们不禁会产生一种疑惑:这一营销模式究竟只是具有时代特色的产物,最终将化为商业的泡沫,还是的确能够成为企业切实可行的先进营销措施呢?
Nowadays, with the digitization of commercial competition in the modern enterprise and the increasing degree of internationalization, the commercial marketing model represented by the Internet and the knowledge-based economy has shown an unprecedented abundance. Blog marketing, as the most fashionable new marketing model has aroused the widespread concern of modern enterprises. At the same time, people can not help but have a kind of doubt: This marketing model is just a product with the characteristics of the times, will eventually become a commercial bubble, or indeed can become a business feasible advanced marketing measures?