论文部分内容阅读
推动影响力传播之前最常见的是收视率传播。收视率是对收视事件的量化统计,当前中国多家电视台和广告公司都使用收视率数据来进行节目交易和广告考核评估。为与影响力传播做个对比,我们首先需要了解收视率传播的特点。
The most common precedent for influencing communication is the spread of ratings. The ratings are quantitative statistics on viewing events. Currently, many television stations and advertising agencies in China use ratings data to conduct program transactions and assessment of advertisements. To contrast with influence transmission, we first need to understand the characteristics of the spread of ratings.