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目前,微信已成为当今移动互联网的新宠,微信公众平台也吸引了无数的人参与其中,其中不乏很多商家,随着微信公众平台的不断完善,很多商家开始涉足微信公众平台下的O2O商业模式,另外,由于此平台的强推送功能将传播与营销巧妙的连接在一起,做到传播即营销,这对其占领移动电商之槽增加了筹码,本文从微信的发展现状入手,然后叙述了我国的O2O电商发展,最后分析了利用微信公众平台发展O2O电商的优势与劣势。
At present, WeChat has become the new favorite of today’s mobile Internet. The WeChat public platform has also attracted countless people to participate. Many of them have many businesses. With the continuous improvement of the WeChat public platform, many businesses have started to engage in the O2O business model under the WeChat public platform, In addition, because of the platform’s strong push function will be disseminated and marketing cleverly connected together, so that the spread of marketing, which occupies the slot to increase mobile chip supplier chip, this article from the status of the development of WeChat, and then described our country O2O e-commerce development, and finally analyzed the advantages and disadvantages of developing O2O e-commerce using the WeChat public platform.