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随着我国房地产经济及互联网商务的快速发展,房地产网络广告业务呈现井喷之势。房地产经营决策者在选择网络广告作为营销手段时,必须考虑消费者的因素,针对网络消费者来制定房地产网络广告营销的策略。本文首先对互联网房地产消费者广告认知行为进行了分析,讨论了我国房地产网络广告营销存在的问题,进而就完善我国房地产网络广告营销提出了建议。
With the rapid development of China’s real estate economy and Internet commerce, real estate online advertising business has shown a potential blowout. Real estate business decision-makers in the choice of online advertising as a marketing tool, we must consider consumer factors, for online consumers to develop real estate online advertising marketing strategy. This article firstly analyzes the advertising behavior of Internet real estate consumers, discusses the problems of real estate network advertisement marketing in our country, and then puts forward some suggestions to improve our real estate network advertisement marketing.