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所谓技术营销,即厂家通过自己的专业系统,招聘大量的具有专业水准的人员,通过系统培训,在彻底了解自身产品的基础上,以经销商为媒介,通过对养殖户进行疾病的诊断、治疗等一系列服务,而间接销售自己产品的一种营销模式。在兽药销售中产生的大量的技术纠纷,无论是与经销商之间的还是与养殖户之间的,其核心都是利益纠纷。无论是经销商还是养殖户,其挑起技术纠纷或者是借技术问题来做文章的本质是要获得利益的最大化。由此可见这些纠纷并不一定是由技术本身造成的,而技术纠纷只不过是其外在的表现形式,因此,技术人员学会用营销的手段来解决技术纠纷是非常有必要的。
The so-called technical marketing, that manufacturers through their own professional system, the recruitment of a large number of professional staff, through systematic training, a thorough understanding of their own products based on the dealer as a medium, through the diagnosis and treatment of farmers disease, treatment And a series of services, while indirect sales of their products a marketing model. The large number of technical disputes that arise in veterinary drug sales, whether between distributors or between farmers, is a matter of interest. Whether the dealer or the farmers, to provoke technical disputes or to borrow technical issues to make the essence of the article is to maximize the benefits. This shows that these disputes are not necessarily caused by the technology itself, and technical disputes are only its external manifestations, therefore, technical personnel to learn to use marketing means to resolve technical disputes is very necessary.