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“轻资产运营”是家电业的一个显著特 征。但仅仅依靠轻资产运营,并不 能保证企业在一个急速变化的市场环境中 立于不败之地,即这种优势不是可持续的 竞争优势。 随着产品的同质化,家电市场已经越 来越无利可图,许多家电企业进入多个新 领域,力图“克隆”在家电行业成功的战略 路线。
Light Asset Operations is a prominent feature of the appliance industry. However, relying solely on light asset operations does not guarantee that enterprises will remain invincible in a rapidly changing market environment. That is, such advantages are not sustainable competitive advantages. With the homogenization of products, the home appliance market has become more and more unprofitable. Many home appliance enterprises have entered a number of new areas in an attempt to “clone” the strategic line of success in the home appliance industry.