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话说有这样一个故事。加拿大航天局第一次将宇航员送上太空后,很快就得到了一个重要报告:失重状态下,宇航员无法用圆珠笔写出字来。历时十年,耗费巨资,加拿大的科学家终于研制出来一种圆珠笔。这种笔堪称万能,不仅适用于失重状态,而且能在水中书写自如,可抗摄氏零下400度的低温。而俄罗斯在太空一直用铅笔。有人说了,俄罗斯聪明。也是,有铅笔用就罢了,何必费时费力再研制什么太空用圆珠笔?懒人通常都会有此第一反应。中国就有大把这样的懒人和懒企业。懒到不愿意创立自主品牌,只忙着为别人增加品牌价值。这帮人主要做 OEM,以贴牌代工生产。也是,创品牌很难。不但要付出大把的银
Say there is such a story. The first time NASA sent astronauts to space, an important report was quickly made: Under weightlessness, astronauts could not write with ballpoint pens. After ten years, spending huge sums of money, Canadian scientists finally developed a ball-point pen. This pen is a versatile, not only suitable for weightlessness, but also can be easily written in water, anti-Celsius minus 400 degrees below sea level. Russia has always used pencils in space. Someone said that Russia is smart. Also, there is a pencil on it, why time-consuming and then develop what space ballpoint pen? Lazy usually have this first reaction. There are a lot of lazy and lazy businesses in China. Too lazy to unwilling to create their own brand, only busy with others to increase brand value. This group of people mainly OEM, OEM OEM. Also, creating a brand is hard. Not only have to pay a lot of silver