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黎巴嫩诗人哈里利·纪伯伦曾说:奉献财富只是小贡献,唯有奉献自己才是真正的付出。营销,不只是经济工具和手段,也可以成为改善社会的途径。WMS的工作旨在通过营销策略来促成全球人类行为上的变化,真正影响社会和人类生活。这也是全球品牌发展新的方向。Marketing Summit Malaysia 2013(WMSM 2013)即2013马来西亚世界营销峰会在9月底于马来西亚的行政中心布城成功举行。此次,化身为“乐团指挥家”的世界营销之父菲利普·科特勒教授,一改以往营销大师的形象和品牌顾问的角色,以创新的方式为我们共存的社会注入了崭新的乐章。
Lebanese poet Harriet Gibernon once said: To give up wealth is only a small contribution, and it is only by giving yourself that it is the real reward. Marketing, not just economic tools and instruments, can also be a way to improve society. WMS’s mission is to bring about global changes in human behavior through marketing strategies that truly affect the social and human lives. This is also a new direction of global brand development. Marketing Summit Malaysia 2016 (WMSM 2013) is the 2013 Malaysia World Marketing Summit successfully held in Putrajaya, Malaysia’s administrative center at the end of September. This time, Professor Philippe Kotler, the father of world marketing who transformed himself into “conductor of the orchestra,” has changed the image of the former marketing guru and the role of brand consultant and injected new brand-new ways for our co-existence society in an innovative way Music chapter.