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民族旅游地的旅游商品是民族地区旅游经济的重要组成部分。旅游商品的开发不仅与民族旅游地形象息息相关,更影响到当地的旅游收入,同时涉及到与旅游相关产业的发展。本文以丽江为例,从旅游商品的特点入手,分析在旅游商品开发方面存在的问题,提出开发有民族特色和地方特色的旅游商品系列,结合民族艺术的提炼和创新,以旅游市场的需求为导向,实现旅游商品的品牌化开发与营销理念。
Tourism products of ethnic tourist areas are an important part of tourism economy in ethnic areas. The development of tourism products is not only closely linked with the image of national tourism destination, but also affects the local tourism revenue and the development of tourism-related industries. Taking Lijiang as an example, this article starts with the characteristics of tourism products, analyzes the problems in the development of tourism products, proposes the series of tourism products with national characteristics and local characteristics, and combines the refinement and innovation of national arts with the demand of the tourism market as Oriented, to achieve the brand tourism development and marketing concepts.