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以“国球大典”、“阳光伙伴”、“武林风”等娱乐性电视体育节目为研究对象,对娱乐性电视体育节目的社会价值进行分析。结果表明:娱乐性电视体育节目的开展有助于体育运动的普及,有助于健康生活方式的推广,有助于民族传统体育文化的保护;娱乐性电视体育节目为大众体育活动的开展提供了一种新思路。并就今后娱乐性电视体育节目举办中应注意的节目内容多样性、兼顾不同类型观众、推广科学健身知识等方面提出合理化建议。
The entertainment television sports programs such as National Code, Sunshine Partner and Wulin Wind are taken as research objects to analyze the social value of entertainment TV sports programs. The results show that the development of entertainment television sports programs is conducive to the popularization of sports activities, to the promotion of healthy lifestyles and to the protection of national traditional sports culture. The entertainment TV sports programs provide the sports activities for the general public A new idea. And put forward reasonable suggestions on the diversity of program content that should be paid attention to in the entertainment TV sports events in the future, taking into account different types of viewers and promoting scientific knowledge of fitness.