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随着技术的发展,电视机、PC电脑、平板电脑乃至手机等终端在观看视听节目方面的功能越来越趋于融合,再加之我国对三网融合政策的大力推行、互联网电视行业的崛起,屏幕背后的产业结构和利益分配被重新洗牌。在此形势下,统一游戏规则才能创建公平有序的市场竞争环境。因此,以往对电视和电脑的“分屏管理”制度已经不再适应新的形势,不仅在海外剧市场,对整个视听节目内容产业设定统一的监管标准势在必行。
With the development of technology, the functions of TVs, PC computers, tablet computers and even mobile phones in watching audiovisual programs are increasingly converging. In addition, with the vigorous implementation of the triple play policy in our country, the rise of the Internet TV industry, The industrial structure and profit distribution behind the screen were reshuffled. Under this circumstance, the unified game rules can create a fair and orderly market competition environment. Therefore, in the past, the “split-screen management” system for television and computers no longer adapted to the new situation. It is imperative not only to set a uniform regulatory standard for the entire audio-visual program content industry in overseas drama markets.