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误区一:贪大求全中国企业热衷于搞大,但显然,光搞大是不行的,无论是理论还是事实,都足以证明中国企业若只是规模大,慢慢就会瓦解。现在有不少企业看到别的行当赚钱,便见异思迁,既不考虑是否是自己专长,也不考虑多少人已领先一步进入,结果只能是什么都想搞,什么都搞不好。进军新领域大多是出师未捷身先死。今天还在宣传自己在“很短的时间内”又“成功地”收购了多少企业的企业家,三年后可能会感到消化不良、步履艰难,而那些不幸的可能连三年也等不到了。其实企业存在和发展靠的是其杰出性而非规模性,杰出性是根本,规模性应该也只能建立在杰出性的基础上。什么样的规模有利于使企业在市场竞争中更杰出,这样的规模对该企业来讲才是最经济的规模。
Myth #1: Greed seeks that all Chinese companies are keen to expand, but it is clear that it is not enough to expand the scope of the economy. Both the theory and the facts are enough to prove that if Chinese companies are only large-scale, they will slowly disintegrate. Nowadays, many companies see other businesses earning money and then change their minds. They neither consider whether they are their own expertise, nor how many people have already entered the company one step ahead. The result can only be what they want to do, and nothing can be done. Most of the advances in the new field are the deaths of teachers who did not succeed. Today’s entrepreneurs are still advocating how many companies they have acquired in a “short period of time” and “successfully”. After three years, they may feel indigestion and are struggling. Those who are unfortunate may not be able to wait for three years. . Actually, the existence and development of an enterprise depends on its excellence rather than on its scale. Outstandingness is fundamental, and scale must also be built on the basis of excellence. What kind of scale is conducive to making enterprises more outstanding in the market competition, such a scale is the most economic scale for the company.