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西递、宏村作为皖南古村落的杰出代表,她们的旅游资源有着鲜明的特色,具有很高的历史、美学、建筑、科考价值。尽管于2000年被列入了世界文化遗产,但是其知名度十分低,旅游发展不尽人意。造成这种局面的原因固然是多方面的,但最主要的是旅游营销方面做得很欠缺,本文阐述了西递、宏村的旅游发展现状,提出几点营销对策以供参考。
Xidi, Hongcun, as an outstanding representative of the ancient villages in southern Anhui, their tourism resources have distinct characteristics, with high historical, aesthetic, architectural and scientific evaluation values. Although it was listed as a World Cultural Heritage in 2000, its popularity is very low and tourism development is not satisfactory. Although there are many reasons for this situation, the most important thing is that tourism marketing is very scarce. This article elaborates the status quo of tourism development in Xidi and Hongcun and proposes some marketing strategies for reference.