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随着体育运动日益国际化、市场化、职业化,给我国的体育企业的发展带来了前所未有的机遇与挑战。随着以知识和信息为基础的知识型企业的出现,企业竞争国际化也日益激烈。在这种经济竞争大背景下体育企业内外环境特征发生了根本性变化,与此相应的体育企业家应具备哪些素质以及如何培养,成为当前迫切需要解决的问题。
With the increasingly internationalization of sports, marketization and professionalization have brought unprecedented opportunities and challenges to the development of sports enterprises in our country. With the advent of knowledge-based enterprises based on knowledge and information, the internationalization of enterprises is becoming increasingly fierce. Under the background of such economic competition, the characteristics of the internal and external environment of sports enterprises have undergone fundamental changes. The corresponding qualifications of sports entrepreneurs and how to cultivate them have become the urgent problems to be solved.