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随着文化出版体制改革的深化及数字出版、网络技术的飞速发展,传媒业的内外环境与格局正发生着深刻变化,行业期刊正步入细分化、专业化、品牌化与集群化时代。在分析行业期刊所处时代背景、发展现状、面临的机遇与挑战的基础上,以《低压电器》杂志为例,分别从内容建设、市场运营、制度建设三个方面,阐述其在多元化背景下所作的转型与发展探索,并指出关键点在于:细分市场、找准定位;打造专业内容;建立数据库,实施精准发行;创新与开拓运营模式;积极探索集群化之路;建立完善相关制度,最终实现社会、经济效益双赢的经营格局。
With the deepening of the reform of the cultural publishing system and the rapid development of digital publishing and network technologies, the internal and external environment and pattern of the media industry are undergoing profound changes. The industrial journals are entering the era of segmentation, specialization, branding and clustering. Based on the analysis of the background, development status, opportunities and challenges of industry journals, this paper takes “Low Voltage Apparatus” as an example, elaborates its background in terms of content construction, market operation and system construction Under the transformation and development of exploration, and pointed out that the key points are: market segmentation, identify the positioning; to create professional content; the establishment of databases, the implementation of precision distribution; innovation and open up business model; actively explore the road to clustering; establish and improve the relevant system , And finally achieve a win-win business pattern of social and economic benefits.