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通过新闻媒体加强作者、编者、读者间的沟通,是对传统新闻传播过程的丰富和发展,是新形势下一种新的新闻传播方式。它区别于以往“我播报你接受”的单向传播路径和板着面孔说教灌输的形式,推行新闻互动,进而产生良好的宣传报道效果。
Enhancing the communication among authors, editors and readers through the news media is the enrichment and development of the traditional news dissemination process and a new way of news dissemination in the new situation. It is different from the past, “I broadcast you accept” the one-way transmission path and the precept of indoctrination in the form of carrying out news interaction, and then have a good publicity report results.