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当前,随着国内经济的快速增长和商业的持续繁荣,国内商业地产遍地开花,一些从住宅起家的开发商纷纷转入商业地产开发,展开一场声势浩大的“造MALL”运动。但由于国内众地产企业缺乏实践经验,对商业地产策划、招商、经营、服务不甚了解,导致不少商业地产项目折戟沉沙,令人感慨。作为一名曾从事商业地开发、经营与管理的人员,现将我工作中的一些实践经验总结如下,供同行参考。要规划更要策划目前,国内商业地产开发商,几乎都是由房地产商转化而来,缺乏现代商业地
At present, with the rapid growth of the domestic economy and the continued prosperity of commerce, domestic commercial real estate is flourishing everywhere. Some developers who started out from residential areas have turned to commercial real estate development to launch a massive “MALL” campaign. However, due to the lack of practical experience of domestic real estate companies, commercial real estate planning, investment, business, service do not quite understand, leading to many commercial real estate projects desperate, it is a matter of emotion. As a former commercial development, operation and management of personnel, now some of my practical experience in the work is summarized below for peer reference. To plan even more planning At present, the domestic commercial real estate developers, almost all from the real estate business from the conversion, the lack of modern commercial